How hot Techwear is now, I believe I don't need to explain too much.
The best example is Errolson Hugh, owner of the Techwear brand ACRONYM®. In 2016, he collaborated with NikeLab on the zipper version of "Air Force One". Many fans have seen it and said that the changes to the original version were too great to accept.
However, in just one year, the Techwear Air Presto Mid, which has also been "surgically transformed", has been sought after unprecedentedly. No matter stars, sneaker lovers, or ordinary people who are concerned about the trend, they have all taken it into their pockets.
Why? Because everyone began to recognize, Errolson Hugh's practical design philosophy. Whether it's clothing or shoes, the functionality is getting more and more attention.
Relatedly, those brands that have been focusing on urban outdoor have been gaining popularity year by year. For example, the famous "Purple Label" The North Face Purple Label, nanamica and the cutting-edge outdoor brand meanswhile with the same designer as the Purple Label.
In the past, outdoor was outdoor, and trend was trend, but now, the two have collided and merged, and "outdoor clothing" has been redefined under the popular style, exquisite tailoring and packaging.
Of course, the sports field will also pursue Techwear. Nike restarted its outdoor series ACG at the end of the previous year, and invited Errolson Hugh, the principal of ACRONYM®, to personally design it. He took many functional details of ACRONYM®, such as adjustable straps, into Nike sportswear and added street aesthetics.
On the other hand, adidas Originals started to join forces last year, the Japanese high street White Mountaineering, the series cleverly combines the former three-stripe stripes, and the latter splicing design, bringing fashionable and functional street outdoor clothing.
Transferred to shoes, Techwear sneaker has become a new wave of potential stocks, which not only injects the waterproof and wear-resistant characteristics of outdoor boots, but also retains the comfortable foot feel of sports shoes. The Nike Special Field Air Force 1, which is popular in autumn and winter, is one of them, transforming the classic Air Force 1 into a practical military boot.
Converse One Star '74 Tech boldly loads straps for the classic Chuck One Star, combined with waterproof uppers and Lunarlon cushioning insole, it has both function and comfort.
The reason why Techwear is sought after is actually very understandable. A windproof and waterproof Gore-Tex coat is better than ordinary coats in autumn and winter. powerful. They are needed by us because they protect our bodies well and make us feel more secure.